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The Greater Brandon Chamber of Commerce March 2016 Synergy Luncheon. Sponsored by The Regent, Tampa Hillsborough Expressway Authority, Pinecrest Printing and catering by Romano’s Macaroni Grill. Want to know how YOU can create a video like this? Contact us today!
A video marketing series can help your marketing efforts in several ways.
When you’re planning your video, consider developing a series of videos to build awareness and to align with the often varying needs of your customers. Here are just a few of the reasons planning a series can really amplify the effects of your video marketing:
One tip you’ll consistently read in my blog is prepare. Knowing what you’re going to talk about ahead of time can really help your efforts. The more time you spend in pre-production, the less time you’ll spend in post- production. When you start your series, make sure you say what number in the series it is. If it is a predefined length, say “part three of my five part series on…” This will let people know that if they find the middle episode, they may want to go back and start with the first one. Also, they will know if they’re “committing” themselves to a long series. Three to five episodes is a good number.
Once people find out, and they like it, they’ll look for more in the Related Videos section. If they can digest three or five at once, you’ll have them hooked.
Read more at Marketing Profs
Tags are one of the most powerful tools on YouTube, and I’m convinced that they are often overlooked by newbs. Tag as many relevant keywords as you can think of. Use the “auto suggest” on YouTube, but don’t be afraid to use others. Sometime I find the auto-suggest tags a bit wordy. Here is the power tip for a series: If you want your other videos in the series to be more likely to show up in the related videos sidebar, use a unique – or several unique – tags for your video. I like to use both the name of the series, with and without spaces, as well as any hashtag abbreviation you might want to use in your twitter marketing efforts.
Much like old serialized movies, you want to have a little bit of a “cliffhanger” at the end of your video. I don’t mean to leave a major point of your video unanswered, but tell viewers what to expect in the next episode. In addition, add thumbnail insets of other episodes in the ending of the video. Under these thumbnails, you can put the title and a link. Make sure you don’t skip this next step:
YouTube annotations, to be honest, are a great tool that has even more potential than what it’s currently being used for. For those of you who don’t know, “annotations” are clickable labels and buttons that you can add over the image of your video. If you’ve been on YouTube on your computer, I’m sure you’ve seen these. However, they don’t show up on iOS devices, such as iPhones, iPads, etc. Nor is there any way to create them in your video on those devices – it must be done from a desktop Mac or PC.
Even with all of those caveats, I still strongly encourage you to add them to your video. You can make a frame around the thumbnails that links directly to the video that is being mentioned. You can also add a “subscribe” button so that viewers will receive notification when you post new videos.
I had a lead ask me several questions about the way I suggest to deliver their existing video seminars to more people in order to increase revenue. She had so many good questions, in fact, that I thought she might not be alone. So I have compiled these Frequently Asked Questions about Video Seminars.
I believe physical media (DVDs and BluRays, etc.) are on their way out. More and more content “sellers” are moving to a membership site model, at least when it comes to videos in series or sets. When you purchase a training class, a system automatically generates an account for you with a unique password, much like any other site. The “seller” can then allow or block you from whatever content you have or have not paid for.
This is a great way to grow your passive income if you are producing content on a regular basis as you can set it up as a subscription model, where they continue to have access to past videos as well as new videos, as long as they continue to pay their monthly dues. The model you choose depends on the volume of content you produce and its value.
Hosting online also avoids (or at least reduces) problems with people being able to play the format. Nearly all web-based video playback automatically adjusts for the viewer’s device; Mac, PC, iPhone, etc. If you deliver a physical product, you need to provide it either in multiple formats, which can be confusing to the end user, or find the “one-size-fits-most” format. Tablets – and now many laptops – do not include a DVD drive, making that format less compatible than it was even a few years ago.
Either way, some form of electronic (non-physical) delivery is THE way to go. Most of my commercial clients get an electronic delivery from me via FTP or Dropbox, and then their web admin handles getting it on their website. Or I am put in direct contact with their web admin. I rarely have ANYONE ask for a physical copy anymore.
Another advantage to hosting your files online is you can (more-or-less reliably) prevent unauthorized copying. Plus, can you connect a flash drive to a Tablet? An iPad? No, you can’t. Nor can you play a DVD in a tablet. DVDs can get misplaced, scratched, or “ripped” and re-published without your permission. It also can be tricky to clearly deliver multiple videos on a Flash drive in a way that allows for people to know the sequence or relationship between them.
Yes, I have contacts with third party providers who allow small companies to offer their videos through the iTunes store and other outlets. These services take a percentage of every sale, and pay you your portion.
If your customers buy your video online, not only can they watch it online, but they could watch it from ANY device or computer by simply logging in. There are even some really advanced premium services that can “resume” where the viewer left off. Again, if it is streaming online, it is more difficult to “steal” but not impossible. And any online account could theoretically share their login with someone else.
But, anything delivered via iTunes (iTunes movies or iBooks) is very, VERY difficult to “steal.”
Yes. Any long form video can be very effectively edited into a “commercial” for the longer product. This has been shown to increase sales by as much as 600%! Each unique product you sell should have its own highlight video or commercial sales video on its’ sales page.
If you still want your product delivered in a physical form, we can delivery a CD, DVD or BluRay disc. We can also provide files via USB drives; thumb-drives or hard drives.
If you are creating a product to sell, we can help design the packaging and have retail-ready bar-coded and shrink wrapped packages produced for you.
Networking with the Greater Riverview Chamber of Commerce TCOB meeting
Networking with the Greater Riverview Chamber of Commerce TCOB meeting
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