Here is a quote from Article: Online Business Promotion | 6 Smart Ways to Promote Your Business Online on the importance of using video as part of your marketing strategy:

Use YouTube to pro­mote your busi­ness | Online Busi­ness Pro­mo­tion

Per­haps one of the most pop­u­lar and cre­ative way to show more infor­ma­tion about your busi­ness is to use videos. Some examples of how to do this include:

1. Upload a video of your com­pa­ny, and put on as many links as you can from all sorts of top­ics so as many peo­ple as pos­si­ble see it.

2. Video­tape launch­es and other pub­lic events pro­mot­ed by your busi­ness so that clients who couldn’t make these events are still able to catch up on what hap­pened.

3. Video how-to infor­ma­tion relat­ed to your busi­ness, so that when some­one is look­ing how to solve a prob­lem your busi­ness has knowl­edge of, they find your video answer and learn more about you. Self-help videos on com­mon, basic prob­lems can be a great way to show your busi­ness’s shar­ing side and to gar­ner inter­est from poten­tial new cus­tomers.

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