Is Your Show Uniquely Better? #gls17 #veda

The following post is a straight copy of my notes I took during the session by Andy Stanley of North Point Church at the Willow Creek Global Leadership Summit 2017.

How to Create a Culture That Fosters Uniquely Better

#1 Be a Student, Not a Critic Never criticize something you don’t understand.

#2 Keep Your Eyes and Your Mind Wide Open Listen to outsiders. Listen to people outside your industry. Listen to people who don’t understand what you do or why you do it.

Outsiders aren’t bound by assumptions.

Closed-minded leaders close minds.

#3 Replace “How?” with “Wow!” “WOW ideas to life, don’t HOW them to death.”

#4 Ask the Uniquely Better Questions As long as you’re looking for UB, you’re predisposed to recognize them.

UB Questions:

  1. Is this unique?
  2. What would make this unique?
  3. Is it better?
  4. Is it better… really?

How to create an Avatar (Buyer persona) for your Vlog

Who are you making your vlog for? Do they have a name? Learn how to create an Avatar.

Who are you making your vlog for? Do they have a name?

Before you start creating any content marketing, whether blog, blog, or podcast, you should know who you’re making it for. I must admit, that this wasn’t something I’ve always done. In fact, in researching for this I found several very helpful worksheets that I used as inspiration. Continue reading “How to create an Avatar (Buyer persona) for your Vlog”

May The Force Be With Your Marketing – Marketing Lessons from Star Wars

This past year, Star Wars relaunched and expanded with the release of The Force Awakens. It received rave reviews from fans and critics alike. But why all the excitement? Why has a franchise that began over 40 years ago endured and even grown in it’s fan base? And how can we as business owners learn to leverage the same techniques and strategies that have allowed Star Wars to become a living breathing brand that has grown beyond the vision on the man who started it all; George Lucas.

This past year, Star Wars relaunched and expanded with the release of The Force Awakens. It received rave reviews from fans and critics alike. But why all the excitement? Why has a franchise that began over 40 years ago endured and even grown in it’s fan base? And how can we as business owners learn to leverage the same techniques and strategies that have allowed Star Wars to become a living breathing brand that has grown beyond the vision on the man who started it all; George Lucas. Continue reading “May The Force Be With Your Marketing – Marketing Lessons from Star Wars”