How to create an Avatar (Buyer persona) for your Vlog

Who are you making your vlog for? Do they have a name? Learn how to create an Avatar.

Who are you making your vlog for? Do they have a name?

Before you start creating any content marketing, whether blog, blog, or podcast, you should know who you’re making it for. I must admit, that this wasn’t something I’ve always done. In fact, in researching for this I found several very helpful worksheets that I used as inspiration. Continue reading “How to create an Avatar (Buyer persona) for your Vlog”

7 Horrible Mistakes You’re Making on YouTube – #VEDA Day 4

  1. You don’t have a plan on what to do with YouTube
  2. You don’t prepare what to say
  3. You don’t think about how youtube fits with their overall marketing strategy
  4. You don’t think audio matters, only images
  5. You don’t promote their videos
  6. You don’t optimize for so on YouTube AND on your website
  7. You don’t edit your videos

New Podcast Production and YouTube Production Services from Mackey Productions, LLC

Photo of Stuart Mackey, Founder and Creative Director at Mackey Productions, answers questions regarding podcast production during a panel at the monthly Florida Podcaster's Association, in Tampa, FL.
Stuart Mackey, Founder and Creative Director at Mackey Productions, answers questions regarding podcast production during a panel at the monthly Florida Podcaster’s Association, in Tampa, FL.

As part of Florida PodFest 2015 (http://floridapodfest.com/), Mackey Productions, LLC is announcing introductory pricing on Podcast and YouTube production services. These services will be offered on a monthly subscription basis to help busy business owners create the content they need to be found on search engines in a consistent manner.

“Most small business owners don’t have time to write a blog post every week,” says Stuart Mackey, Founder and Creative Director at Mackey Productions, LLC. “By creating multiple audio or video posts at once, and scheduling them to be released over the coming weeks or months, they can gain a huge benefit to their search engine rankings.”

Podcast Production and YouTube Production Packages

Packages for audio and video production will start at one audio or video episode per month, up to weekly or daily options. Services will also include YouTube channel branding, social sharing, podcast host setup and iTunes submission.

YouTube Channels for Business

According to Entrepreneur Magazine:

A YouTube channel can put your business in front of today’s largest online viewing audience. Some 800 million people worldwide visit YouTube every month, many of them to research and discover products and services before investing in them.
If your company can reach even a fraction of that audience with your own branded YouTube video channel, the time and effort to create one can pay off, says Michael Miller, author of YouTube for Business: Online Video Marketing For Any Business (Que Publishing, 2nd edition, 2011). “YouTube is an incredibly effective tool for attracting new customers and even more effective for serving existing customers.”
http://www.entrepreneur.com/article/226148

Perspective is a Powerful Thing – Gabe Aluisy – SJTBE007

Mackey Productions has completed post-production on Story Jam Theatre Episode 7.

Gabe Aluisy headshotGabe has built Shake creative into a powerhouse firm managing the marketing of Golf Clubs across the US. To learn about the unique core values that guide his business make sure to check out this link:

About Story Jam Theatre

Story Jam Theatre was created by New York transplant Chris Krimitsos after moving to Tampa and missing the creative scene of his beloved NY.

On September 23rd, 2014 (Chris’ Birthday), he invited a few friends to share stories that had impacted them…and Story Jam Theatre was born!

The stories were so profound, they deeply touched all who were in attendance. Inspired by his wife’s podcast Biz Women Rock, he set out to create this podcast to leverage the medium and bring these stories to the world!

Help us grow by sharing these stories with friends and letting us know if you have a story of your own to share!