Is Your Show Uniquely Better? #gls17 #veda

The following post is a straight copy of my notes I took during the session by Andy Stanley of North Point Church at the Willow Creek Global Leadership Summit 2017.

How to Create a Culture That Fosters Uniquely Better

#1 Be a Student, Not a Critic Never criticize something you don’t understand.

#2 Keep Your Eyes and Your Mind Wide Open Listen to outsiders. Listen to people outside your industry. Listen to people who don’t understand what you do or why you do it.

Outsiders aren’t bound by assumptions.

Closed-minded leaders close minds.

#3 Replace “How?” with “Wow!” “WOW ideas to life, don’t HOW them to death.”

#4 Ask the Uniquely Better Questions As long as you’re looking for UB, you’re predisposed to recognize them.

UB Questions:

  1. Is this unique?
  2. What would make this unique?
  3. Is it better?
  4. Is it better… really?

7 Horrible Mistakes You’re Making on YouTube – #VEDA Day 4

  1. You don’t have a plan on what to do with YouTube
  2. You don’t prepare what to say
  3. You don’t think about how youtube fits with their overall marketing strategy
  4. You don’t think audio matters, only images
  5. You don’t promote their videos
  6. You don’t optimize for so on YouTube AND on your website
  7. You don’t edit your videos