Tag: marketing

Story Telling with Your Video Marketing – The Born Friends Family Portrait Skype Video

People do business with people, not businesses

People want to do business with real people. They want to know, like and trust those they do business with. It often times, especially in Small Business B2B (business to business), has kettle to do with the company name, but the relationship you have with your potential client.

Video marketing should tell a moving story

So, how to you get someone to know you and your business via video marketing? You tell your story, or the story of your business. Or better yet, the story of lives that are touched and changed by your product or service.

Skype can connect lives. And tell stories.
Skype can connect lives. And tell stories.

But this kind of story telling isn’t limited to small “mom and pop” businesses telling stories to their neighbors. It can be done – quite effectively – by international companies as well, as this Skype ad shows. I tells a moving story, with the key product tightly integrated with the family look of the software, but barely mentioned by name. Just the simply branding mark at the end.

What story do you want to tell via a video marketing campaign? Leaves your comments below.

Use YouTube to Promote Your Business

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Here is a quote from Article: Online Business Promotion | 6 Smart Ways to Promote Your Business Online on the importance of using video as part of your marketing strategy:

Use YouTube to pro­mote your busi­ness | Online Busi­ness Pro­mo­tion

Per­haps one of the most pop­u­lar and cre­ative way to show more infor­ma­tion about your busi­ness is to use videos. Some examples of how to do this include:

  1. Upload a video of your com­pa­ny, and put on as many links as you can from all sorts of top­ics so as many peo­ple as pos­si­ble see it.

  2. Video­tape launch­es and other pub­lic events pro­mot­ed by your busi­ness so that clients who couldn’t make these events are still able to catch up on what hap­pened.

  3. Video how-to infor­ma­tion relat­ed to your busi­ness, so that when some­one is look­ing how to solve a prob­lem your busi­ness has knowl­edge of, they find your video answer and learn more about you. Self-help videos on com­mon, basic prob­lems can be a great way to show your busi­ness’s shar­ing side and to gar­ner inter­est from poten­tial new cus­tomers.

The post Online Busi­ness Pro­mo­tion | 6 Smart Ways to Pro­mote Your Busi­ness Online appeared first on http://www.medianovak.com/blog/“>Media Novak, (@MediaNovakCom).

Social Media Automation Using IFTTT

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Screen grab of my mind map sketch for how I route my social media channels automation.

I think I have finally reduced my Mackey Productions postings to be automated, and this is a test to see if it worked, and has links to how I did it.
It is all outlined at Computer World, by Mike Elgan here: http://goo.gl/A0V0j.
First, I had already been using If This Then That ifttt.com) to automate some functions. But I came up with one route to eliminate some previous problems I had with double posts. I hadn’t really been using Google+ at all since there weren’t any aggregators that would post to it.
I am also using the built in Facebook-to-Twitter function of Facebook Pages to create my tweets, since I post to Facebook more often than I do to twitter. I may end up reversing this behavior because 1) News360 which I use for my news feeds will post to Twitter and Facebook but not my Facebook page; and 2) The built in iOS 6 apps can link to more than one Twitter, allowing me to post to twitter from almost any app on my iPhone.
If you are looking for how to engage your customers – and POTENTIAL customers – give these tricks a try, or contact me.
Mackey Productions is a full service video production company specializing in marketing videos for small businesses to use in trade shows and social media. Contact Mackey Productions to see how we can create a great marketing video for your company!