People do business with people, not businesses

People want to do business with real people. They want to know, like and trust those they do business with. It often times, especially in Small Business B2B (business to business), has kettle to do with the company name, but the relationship you have with your potential client.

Video marketing should tell a moving story

So, how to you get someone to know you and your business via video marketing? You tell your story, or the story of your business. Or better yet, the story of lives that are touched and changed by your product or service.

But this kind of story telling isn’t limited to small “mom and pop” businesses telling stories to their neighbors. It can be done – quite effectively – by international companies as well, as this Skype ad shows. I tells a moving story, with the key product tightly integrated with the family look of the software, but barely mentioned by name. Just the simply branding mark at the end.

What story do you want to tell via a video marketing campaign? Leaves your comments below.