How to create an Avatar (Buyer persona) for your Vlog

Who are you making your vlog for? Do they have a name? Learn how to create an Avatar.

Who are you making your vlog for? Do they have a name?

Before you start creating any content marketing, whether blog, blog, or podcast, you should know who you’re making it for. I must admit, that this wasn’t something I’ve always done. In fact, in researching for this I found several very helpful worksheets that I used as inspiration. Continue reading “How to create an Avatar (Buyer persona) for your Vlog”

7 Horrible Mistakes You’re Making on YouTube – #VEDA Day 4

  1. You don’t have a plan on what to do with YouTube
  2. You don’t prepare what to say
  3. You don’t think about how youtube fits with their overall marketing strategy
  4. You don’t think audio matters, only images
  5. You don’t promote their videos
  6. You don’t optimize for so on YouTube AND on your website
  7. You don’t edit your videos

May The Force Be With Your Marketing – Marketing Lessons from Star Wars

This past year, Star Wars relaunched and expanded with the release of The Force Awakens. It received rave reviews from fans and critics alike. But why all the excitement? Why has a franchise that began over 40 years ago endured and even grown in it’s fan base? And how can we as business owners learn to leverage the same techniques and strategies that have allowed Star Wars to become a living breathing brand that has grown beyond the vision on the man who started it all; George Lucas.

This past year, Star Wars relaunched and expanded with the release of The Force Awakens. It received rave reviews from fans and critics alike. But why all the excitement? Why has a franchise that began over 40 years ago endured and even grown in it’s fan base? And how can we as business owners learn to leverage the same techniques and strategies that have allowed Star Wars to become a living breathing brand that has grown beyond the vision on the man who started it all; George Lucas. Continue reading “May The Force Be With Your Marketing – Marketing Lessons from Star Wars”